A Writer's Life

The Mail I Get

I got this email the other day:

Have you ever heard of "Writers Book Publishing Agency"? That's the name. Seemed a bit generic to me, so I am suspicious. Their web page indicates that they are a reletively new lit agency, and are seeking authors. Having tried to obtain an agent for a year now, they sound too good to bet true. Their client list went like this: Joe, who is an electronic engineer wrote his first book.....etc....etc.  Mary, a housewife, is working on her second novel in which she.....etc.....etc. I know the authors need their privacy - but.......does this not sound suspicious to you?

Of course it does. And it should sound suspicious to anyone with an iota of common sense.

They are a well-known scam that has also gone by the the names "Children's Literary Agency," "The Literary Agency Group, Inc" and "ST Literary Agency," among others. Your first tip-off that they aren't legit should be their name:  "Writers Book Publishing Agency." What reputable agency would call themselves that? Agents aren't book publishers.

If the name of the company wasn't tip-off enough, you'll notice they don't list a single author among their clients, only plumbers, housewives and, well, other suckers.

Writer's Beware lists the "agency" among their top twenty worst agents. You can find out more about them here:

http://www.invirtuo.cc/prededitors/warnlag04.htm

How good does your writing have to be to interest the Children's Literary Agency?

http://www.absolutewrite.com/forums/showthread.php?t=8286

http://www.absolutewrite.com/forums/showthread.php?t=8312

http://cs.writermag.com/forums/67920/ShowPost.aspx

http://www.underdown.org/researching-agents.htm

                   

Writer Beware

Victoria Strauss has an excellent post up today on her Writer Beware blog with great advice for aspiring writers about what to look for before signing with a small press. It's a must-read for those considering signing with a POD press.

J.T Ellison also offers up some good advice today on How To Avoid Scams over on the Murderati blog:

The biggest problem new writers are faced with is desire. You've worked so damn hard, have slaved away writing your book, and you WANT to get it out to the reading public. We understand. We were there once too. But DO YOUR HOMEWORK! There are several easy steps you can take to ascertain whether the offer you've been approached with is legitimate. Because that's the problem with scams. The veneer of legitimacy can be shiny and obscuring.

They Never Learn

The Martinsville Reporter-Times reports that the FBI and the U.S. Postmaster have launched a joint investigation into the business practices of Airleaf Publishing/Bookman Publishing, a notorious vanity press scam that went bankrupt last year. Let's hope this is just the beginning of a national crackdown on the deceptive practices of the vanity press industry.

But its hard to feel any sympathy for the Airleaf victims. Any reasonably intelligent person could have seen that Airleaf (and its previous incarnation Bookman Publishing) was a sham.  Even if the aspiring authors were too blind with desperation and naivete to see the scam for themselves, a simple Google search would have turned up plenty of resources (including my blog and others) that talked about the company's many deceptive practices and false promises.

They made a dumb, costly, and humiliating mistake.

So you'd think that now the Airleaf victims would know better than to ever get involved with a POD vanity press again.

Well, you'd be wrong.

Incredibly, many of them are once again writing checks to vanity presses, including Bonnie Kaye, who founded the Airleaf victims blog and whose relentless efforts are largely responsible for Airleaf's fall and the subsequent federal investigation.

She's now a customer of CCB Publishing, a print-on-demand vanity press that she calls her "new publisher."  CCB's former Airleaf clients include John Krismer, who has written a book that reveals this:

Few realize a New World Order plans to replace our constitution with a Single World Government, nor that our Federal Reserve Bank is privately owned and is not subject to oversight by Congress or the President.

[...]George H. W. Bush, the undisputed “Overlord” of the Shrub Dynasty, in his State of the Union Message in 1991 said: “What is at stake is more than one small country, it is a big idea – a new world order.” Did We the People ever agree to this treasonous act of turning over our nation’s sovereignty to a Single World Government?

Uh-huh. This is the kind of unpublishable swill that the vanity press industry thrives on. Is it any wonder he has written a check to another POD printer?

I applaud Kaye for going after Airleaf and bringing the company down...but she's still foolishly writing checks to a POD vanity press and deluding herself into thinking that she's "published." By doing so, and praising the company to other Airleaf customers, she's perpetuating the myths that the vanity press industry thrives on. How sad.

But that's not the worst of it.

Some other former Airleaf clients have become customers of Jones Harvest, a vanity press that is run by former Airleaf employees!  Those  particular Airleaf customers aren't victims at all. They are brain-dead morons.

Statistics Everywhere

There were lots of interesting statistics in Publishers Weekly today relating to retailing and Print-On-Demand.

According to a Bowker study, the Mystery Genre is what Americans read most, accounting for 17% of all books sold. Science Fiction accounts for 5.5%, General Fiction snags 3%, and Horror scares up 2%.  The same study also found that chain bookstores account for 33% of booksales while the Internet sells 21%.

A study by the Association of American Publishers found that total industry sales rose 3.2% in 2007 to $25 billion. The largest gain is among adult hardcovers, which are up 7.8%. The "largest overall gains in the year came from the smallest segments." They note that ebook sales jumped 23.6% and audio books rose 19.8%.

PW editor Sara Nelson notes in her column that Amazon accounts for slightly more than 10% of online sales. She doesn't seem  particularly worried about the company strongarming POD presses to use Booksurge, their POD service. She observes that big publishers use POD "only sparingly," that there remain many other venues of POD sales, and that lawyers she has contacted don't see the grounds for an anti-trust suit.

And in a news brief, Lightning Source has partnered with On Demand Books, the company that makes the Espresso Book Machine that prints novels for readers on the spot. So far, there are a grand total of seven machines in operation...not exactly a major force in book retailing.

An iUniverse of Regret

This following is actually old news...I only stumbled on it today. CAGNEY AND LACEY executive producer Barney Rosensweig told Publishers Weekly back in August that he now regrets publishing his terrific book about the making of the show through iUniverse.

Rosenzweig developed a happy relationship with Susan Driscoll, president/CEO of iUniverse, who he calls “a standup person who was terrific to work with.” But he admits that most of the people under Driscoll, “found me abrasive. They’re used to publishing books by grandfathers for their grandkids. I was trying to put out a national release.”

“I knew that I wouldn’t be in bookstores, but I didn’t realize how devastating that would be,” said Rosenzweig. “Not having a warehouse full of books that will accept books back from booksellers if they don’t sell really puts a crimp in your ability to sell. Booksellers are not interested in becoming book buyers.” He also realized that his primary demographic was older female fans of the TV show and, he said, “they’re really not savvy about the Internet. When they saw me with Rosie O’Donnell on The View, they looked for the book in a bookstore, they didn’t order it online.”

Even with a guest appearance on THE VIEW to promote his book, he still couldn't succeed with a book through iUniverse. That should tell you all you need to know about the chances for success with a POD book...(by comparison, a guest-shot on THE VIEW sent my sisters' book VISUAL CHRONICLES to #1 on Amazon within minutes of the airing and led to thousands of sales through brick-and-mortar stores)

I know how he feels from first-hand experience with iUniverse. I reprinted my book UNSOLD TELEVISION PILOTS for free through the Authors Guild's Back-in-Print program with iUniverse shortly before the broadcast of the one-hour, ABC Special based on the book. But even with that national exposure, and lots of articles in major newspapers and magazines that mentioned the book, the sales barely ticked up from the usual handful of copies I sell each month. That's the reality of POD.

Amazon Deals Blow to POD Companies

Amazon won't carry any print-on-demand books unless they are produced by Booksurge, the online site's own POD printer.  This is clearly an attempt by Amazon's Booksurge to steal market share from their arch rival Lightning Source, which produces the majority of POD titles for companies like iUniverse and PublishAmerica.

This news has, of course, rocked the vanity press industry. POD "publisher" Angela Hoy's Writer's Weekly blog was the first to break the story, which has since been picked up by Publishers Weekly, The Wall Street Journal, Writer Beware, and many other publications and blogs. Hoy reports:

Amazon/BookSurge representatives have been approaching some Lightning Source customers, first by email introduction and then by phone (nobody at BookSurge seems to want to put anything in writing). When Lightning Source customers speak with the BookSurge representative, the reports say, they are basically told they can either have BookSurge start printing their books or the "buy" button on their Amazon.com book pages will be "turned off."

The book information would remain on Amazon, and people could still order the book from resellers (companies that list new and used books in Amazon's Marketplace section), but customers would not be able to buy the book from Amazon directly, nor qualify for the coveted "free shipping" that Amazon offers.

Amazon confirmed the story to Publishers Weekly:

An Amazon spokesperson explained that the new policy will allow the company to "marry" books with other products that a customer might buy at Amazon, which would be combined in the same package. She said for publishers that don't use BookSurge for pod, they can still use Amazon's Advantage Program (which works on a consignment model) or third party vendors to sell their pod books.

This could have a devastating impact on scams like PublishAmerica. Hoy reports:

As of Thursday, the "buy" buttons for the vast majority of PublishAmerica books were removed from Amazon.com. The books can now only be purchased by resellers.

PublishAmerica issued a press release today that states, "PublishAmerica will not comply with Amazon's ultimatum, and will not allow that company to dictate who will print PublishAmerica's books, and at what conditions."

I can't say I'm shedding any tears over Amazon's attempt to corner the POD market...especially if it cuts into the profits of scammers like PublishAmerica. If the POD scammers can't promise suckers that their books will be listed on Amazon, this will seriously undercut their ability to lure gullible, aspiring authors into the fold. Why? Because "resellers" are highly unlikely to stock POD vanity press titles...which means only the vanity press websites will be selling them. Why is this a problem for POD titles? Well, how often do you visit the PublishAmerica bookstore when you are looking for books? There's your answer.

(Thanks to Joshua James for the heads-up).

UPDATE: Predictably, the vanity presses are screaming about this, accusing Amazon of attempting to create a "monopoly" and engaging in "restraint of trade" and "anti-trust" activities.

I don't get it. Sure, it's a strong-arm move to boost Booksurge's business...but how has Amazon created a "monopoly" or engaged in "anti-trust" activity with this policy?

There are many other book retailers on the web -- like Barnes & Noble, Chapters, Wal-Mart and Borders -- that will continue to "stock" and sell POD titles produced by Lightning Source, Lulu, etc.

Besides, Amazon will still list titles produced by other POD companies...they just won't sell them directly any longer or include them in their free shipping program.

The POD outfits also have their own websites where they can offer their list of titles directly to consumers...though I would argue there aren't that many consumers of POD books to begin with.

Granted, there are some reputable companies that rely on POD to produce their books (Point Blank is a good example of one) but "self-publishing"/vanity press companies like Authorhouse and PublishAmerica account for the majority of the POD business -- and their "consumers" are primarily authors, not readers.

I can see how companies utilizing POD to print their books might be irked by this news, but the vast majority of Amazon's customers won't notice or care.

 

Sisters-in-Crime Wrestles with POD

Now that anybody with a credit card and the email address of a Print-on-Demand company thinks they can call themselves a publisher or a published author, professional writers organizations have been forced to carefully define what it means to them to be a "publisher" or a  "published author" to deal with the issue. Now even Sisters-in-Crime is acknowledging the problem.

It seems that the abundance of POD titles in the Sisters-in-Crime's annual  "Books-in-Print" catalog has rendered the publication useless to the booksellers and librarians it was intended for. As a result, Sisters-in-Crime is changing their rules about which titles can be listed in the publication. 

According to a member mailing by Sisters-in-Crime president Roberta Isleib, from now on only books that meet "marketplace standards" will be included in the listing.

Following are the criteria for a book that meets marketplace standards:

Is returnable.

Is offered at standard industry discounts

Is available through national wholesaler, such as Ingram or Baker and Taylor

Is competitively priced

Has a minimum print run of 1,000 copies

(We believe that the minimum print run of 1,000 copies shows a publisher's intent to place the book in the marketplace. It is the same number used by Authors Coalition to determine a 'published book.’)

Any titles that do not meet one of the standards may be petitioned on a case-by-case basis, so long as all other requirements are met.

[...]POD reprints of titles that met industry standards when originally published will be included in the print BIP.

The Mystery Writers of America enacted guidelines this year that excludes print-on-demand "publishers" from their Approved Publishers list. There was, predictably, a lot of foot-stomping in the blogosphere among the POD crowd, who predicted a mass exodus of members from the MWA as a result of the changes. In fact, the exact opposite occurred --- the change actually resulted in a surge in membership renewals and new memberships. We now have more members than ever before.

But unlike the MWA, Sisters-in-Crime has a much more flexible membership policy and includes among its active members many people who've had their manuscripts printed using a POD press and consider themselves "published authors." Expect an uproar.

Don't Expect the "Truth" about Self-Publishing from Someone Who Runs a Vanity Press

Earlier this month, I told you about a scam called "Beneaththecover.com," which purports to offer authors inside news and expert advice about the publishing industry when, in fact, it's just a front for a bunch of vanity press and book promotion hucksters selling their wares.  This point was driven home the other day when one of their so-called "experts," vanity press publisher Yvonne DiVita, offered this outrageous lie in a post she had the chutzpah to title "POD Myths Dispelled - Get The Scoop Here":

In today’s emerging digital world, if you truly want to attract that big name publisher, use a professional POD firm to self-publish because the big name publishers are watching.

The best way to attract a publisher is to write a good book, not blow thousands of dollars having it printed in POD form by a vanity press. If anything, printing your book in POD is more likely to prevent a publisher from taking you or the book seriously.

DiVita is one of a pack of POD vanity press hucksters who prey on the gullibility, desperation, and ignorance of aspiring authors. She argues that vanity presses aren't merely printers but real publishers because they pay more attention to their authors than real publishers do.  What she neglects to mention is that vanity presses like hers make the vast majority of their money off their authors, not from booksales, and that all that attention they slather on their clients (not authors, ladies and gentlemen, clients)  is to convince them to spend even more on their worthless services.  She writes:

IF authors don’t sell enough books with their publisher, POD or otherwise, the author isn’t trying hard enough. I’ve worked with traditional publishers, and they require an extensive marketing plan from authors before they will consider publication. And research shows that books published by traditional publishers sell around 150-300, on average.

That's right, blame the author for the fact that their POD vanity press books aren't sold in stores and are unlikely to sell to anyone but the client... and then back it up with pointless "facts."

I've had over two dozen books published by real publishers. No editor has ever asked me for an "extensive marketing plan" before considering my books.I've also asked a few published friends...and they have never been asked for marketing plans, either. But they are novelists, and perhaps they would be asked for one if they wrote non-fiction. So let's give DiVita the benefit of the doubt and say publishers want marketing plans along with non-fiction book proposals. To which I say... So what?  How is that a persuasive argument for going to vanity-press instead of a real publisher? You'll need a marketing plan either way. The key difference is that a real publisher will pay you and a vanity press will ask for your credit card number.

I've scoured the web and I can't find any "research" that backs up her outrageous claim that most books published by genuine publishers sell only 150-300 copies.

The closet statistic I could find to her numbers was a 2004 Bookscan study that tracked sales of 1.2 million books sold that year. According to their figures, the average book of any kind published in 2004 sold 500 copies. The study noted that only 25,000 titles sold more than 5,000 copies each, 500 sold more than 100,000 copies and only ten sold more than a million copies. But the figures are controversial, because the sales were not broken down by genre, like fiction or non-fiction, nor did they differentiate between titles from large publishers or small ones, traditional publishers or vanity presses.

But lets pretend her figures are right. How is that an argument for going to a vanity press? Authors published by real publishers whose books only sold 500 copies in 2004 were still paid to be published.  They earned money, though not as much as they'd hoped.

By comparison, most vanity press authors will lose money because they paid to be published. But don't take my word for it, let's look at the 2004 sales figures from iUniverse, the biggest name in self-publishing:

18,108: Total number of titles published

792,814: Number of copies printed

14: Number of titles sold through B&N's bricks-and-mortar stores (nationally)

83: Number of titles that sold at least 500 copies

Out of 18,000 titles and nearly 800,000 copies printed, only 83 authors sold more than 500 copies. Good God. Think of all the money that authors lost ...and how much iUniverse made. That's the business that DiVita is in...and it's a profitable one. For the printer, not the author. 

So what is the truth about POD self-publishing companies? It's obvious. Vanity presses are in the "author services business", not the publishing business which, in a rare bit of candor, even DiVita concedes on her vanity press website:

Windsor Media Enterprises specializes in author services. We  offer idea development, manuscript critiquing, editing, proofreading, formatting and cover design, for new and existing authors.

And for that, they charge you a price and that's how they make their money. That is their business. And if your book,  by some miracle, manages to sell a few copies, they make a little more. 

A vanity press will tell you any lie they can to convince you that they are real publishers (when they are merely selling editing and printing services), that self-publishing is the route most successful authors take (it's not), and that you have as much of a chance to sell books with them as you do going with a traditional publisher (you don't).

Is Yvonne DiVita really someone qualified to give writers sound advice? Or is she someone with a clear conflict-of-interest hoping to coerce naive authors into buying her product? The answer is obvious, and it came right from the founders of Beneaththecover.com  when they tried to solicit my brother Tod into being one of their experts:

Beneath the Cover is a cooperative venture for building marketing platforms of everyone involved.

That's what should be written on the masthead of their home page, not "Where book industry professionals who know almost everything go to discuss news, insights, and evolving industry issues." And it should be stated in big print on each and every piece of "advice" that they give.

Lightsword Slop

I still keep getting unwanted emails from Jennifer Crowder at Lightsword Publishing, even after I ridiculed her company's inept promotional efforts and ugly covers here... and after I asked her to please take me off their mailing list.

Today, I got not one, but two spam emails from them, one with the headline "You Don't Want to Miss Out on Reading This!!" and the other titled "News Radiating from Lightsword," both with numerous jpeg attachments of horrible book covers and badly-written press releases.  I wasn't in a particularly good mood (I broke a toe running down the stairs yesterday), so I sent Jennifer a brief note I thought my finally stop the emails from coming:

Take me off your mailing list immediately. I am not interested in your slop.

I got a response back from her saying that she would remove me from her mailing list. I don't know how I will live without the childish bookcovers and the inane "news radiating from lightsword," but I shall try.

I Knew This Was Coming

Victoria Strauss reports that BookWise has gone -- surprise! surprise! -- into the vanity press business, a natural extension of their multi-level marketing scheme. They are charging gullible aspiring writers $6000 to "publish" their books and for "intensive training" at their WriteWise (aka PublishStupid) seminars taught by "Industry Experts" who, outside of BookWise founders author Richard Paul Evans and get-rich-quick huckster Robert G. Allen, have no actual industry experience.

Their "expert" faculty consists of the teacher of the Info-Preneuring Teleclass for the Enlightened Wealth Institute, a self-published cookbook author, and three authors who write fiction exclusively for the "LDS market"  ("work consistent with the standards and principles of the restored gospel of Jesus Christ").  I guess Lori Prokop, Michael Drew, and Brien Jones were unavailable.

You will also get such amazing benefits as "an official BookWise review" and your photograph taken  with BookWise founders Evans and Allen. Wow! Where do I sign up?

BookWise thinks that "anyone who is a serious writer" would gladly pay $20-30,000 for all of this,   so six grand is a bargain. But "serious" writers know better than to take seminars from vanity press publishers and industry know-nothings who have a clear profit motive and glaring conflict-of-interest behind their "teaching."

This is no ordinary vanity press scheme. To lure in as many suckers as possible, BookWise is offering a $1000 bounty for every paying sucker their multilevel marketing associates can bring in. Prepare to be spammed. But wait, there's more, as Victoria reports:

There's another twist to the story. For writers accepted into WriteWise, Richard Paul Evans and Robert G. Allen will become their literary agents, receiving, according to the WriteWise brochure, "the standard agency fee [of] 15% of the royalties that an author receives from the publisher." The brochure makes it clear, however, that not every book will be shopped: "...depending upon circumstances, BookWise Publishing may also present your book to other major publishers." In this arrangement, most of the benefit is on the agents' side: they don't actually have to do anything for you (unlike in a normal author-agent relationship), but if they do, they get paid twice.

These guys are taking the vanity press scam to a whole new, and truly sleazy, level.